P>When you use our built-in templates, you'll notice some weird looking tags in the footer. We populate these tags from the information you set up for each of your lists. Whatever information you have set up for the list you have attached to your campaign on Step 1 of the Campaign Builder will be the info that gets pulled into your footer.

Here's what the default merge tags are used for:

1. The U.S. and UK (and more and more countries nowadays) anti-spam laws now require that all marketing emails contain your contact information.
2. When you setup a list in MailChimp, there's a step in the setup wizard where we ask you to supply your list's contact information (in case of abuse complaints, etc).
3. We'll automatically insert the information that you provided in that step into every email campaign you send, wherever these tags are present (so you can edit the wording around them, but you probably shouldn't ever remove them).
4. The information that we replace these tags with can be changed under Lists Tab ==> Settings ==> Abuse and Permission Reminder

Here's what each tag means:

*|UNSUB|* = Gives your recipients the opportunity leave your list (Required By Law)

*|LIST:DESCRIPTION|*  = We'll insert the "how did you get my email address!?!?" information that you provided in the list setup wizard. This is always a good tag to use, because people forget signing up for emails all the time. If you don't remind them, they might report you as a spammer to their ISP, who may block all your future emails.

*|EMAIL|* = We'll insert each recipient's email address here. So you'll probably see this in the unsubscribe link. This lets people know which email address they'll be removing from your list if they click (comes in handy if the recipient signed up with multiple addresses to your list). You don't need to replace this tag with YOUR email address.

*|HTML:LIST_ADDRESS_HTML|* The newest system tag, will pull in your mailing address (required by law) and phone number.

*|UPDATE_PROFILE|* = Gives your recipients the opportunity to change their profile information

Other merge tags you can use in the footer:

*|LIST:ADDRESS|* = We'll insert your company's postal mailing address or PO Box (required by law)

*|LIST:PHONE|* = We'll insert your company's phone number.

*|LIST:COMPANY|* = We'll insert your company's name.

*|FORWARD|* = We'll insert the URL to your list's "forward this campaign to a friend" page.