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Frequently Asked Question

What is required on my campaign to meet your Terms of Use and the U.S. CAN-SPAM act?-

Category:  All  ›  Rules, Terms, Policies-  ›  Review
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Answer

CAN-SPAM Compliance

In order to send emails from MailChimp, you must agree to our terms of use.

Also, we require that your emails comply with the U.S. CAN-SPAM Act.

As a responsible email marketer, you need to read and understand the CAN-SPAM rules. If you break the rules, you could be liable for hundreds of dollars for each recipient that you sent non-compliant messages to.

MailChimp is not a lawyer. He's a monkey. And an imaginary monkey, at that. So we can't interpret the law for you. You should consult with your own attorney for any specific questions. But we can give you a few guidelines:

  • You may not falsify your contact information or subject line.
  • You absolutely, positively MUST include our unsubscribe link on your campaigns.
  • You must include your contact information inside every promotional email that you send, including a physical mailing address or a PO Box. (Not a website or email address.)
  • Even if you are outside the US, our servers live in the US so we have to make sure US standards are observed.

Last Update: Nov 19, 2009
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